Matsuyama Car Rental: 10 City Branches Compared

Ten rental branches in Matsuyama: how to choose

Matsuyama is the largest city in Ehime Prefecture, on the west side of Shikoku. Its centre has ten rental branches from seven companies in this comparison. Eight are a walk from JR Matsuyama Station, Iyotetsu's Matsuyama-shi Station or Okaido. The other two, Heisei Matsuyama Airport and Nico Nico Matsuyama Hiratamachi, are away from the centre and collect you from a station or hotel.

This page compares each branch's address, hours, access and one-way rules, with reference prices. JR Matsuyama Station and Matsuyama-shi Station are different stations, so start from the one nearer your hotel.

Renting at JR Matsuyama Station: Nippon Matsuyama Ekimae (about 3 minutes from the East Exit), Orix (4 minutes), Toyota (5 minutes north) and Guts (10 minutes). Eki Rent-a-Car, inside the station, reopened on 1 November 2026 after closing on 25 May.
Renting at the weekend: Nissan Matsuyama-shi Ekimae opens on weekdays only and closes on Saturdays, Sundays and holidays. Guts closes on Sundays.
Returning in the evening: Nippon, Toyota and Nico Nico (Fujiwaramachi and Heiwadori) close at 20:00. Orix, Nissan and Guts close at 19:00, and Heisei at 18:00.
Returning at another branch: Nippon Matsuyama Ekimae, Toyota and Orix take returns at other branches. Nippon Matsuyama Okaido accepts cars rented elsewhere only if they are kei cars, passenger cars up to five seats, kei trucks or light vans.
A lower base rate: on the Japanese-licence standard rates before discounts, Toyota is the lowest of the large companies in the table at ¥8,580 for a compact car for 24 hours, and Eki Rent-a-Car lists ¥8,470. Among smaller companies, Guts is ¥4,070, Nico Nico ¥5,610 and Heisei ¥7,700. Guts includes no vehicle damage cover and limits mileage to 300 km per 24 hours.

Compare the ten Matsuyama branches

Branch names link to each branch's own page, where you can see the map and book. The numbers only identify branches and are not a ranking. Heisei Matsuyama Airport and Nico Nico Matsuyama Hiratamachi also serve Matsuyama Airport.

No. and branch	Address in Matsuyama	Hours	Access	One-way returns and limits
1. Nippon Matsuyama Ekimae	2-5-10 Otemachi	Daily 08:00–20:00; 31 December 2026–1 January 2027 09:00–18:00	About 3 min from the East Exit of JR Matsuyama Station; turn right	Cars from other branches accepted, all classes
2. Nippon Matsuyama Okaido	2-5-18 Ichibancho	Daily 08:00–20:00; 31 December 2026–1 January 2027 08:00–18:00	3 min from Okaido tram stop	Cars from other branches accepted only if kei, passenger cars up to five seats, kei trucks or light vans
3. Toyota Matsuyama	Aioi Sompo Matsuyama Building, 109-6 Miyatamachi	08:00–20:00; 30 December–2 January 08:00–17:00; 3 January 08:00–16:00; open all year	5 min north of JR Matsuyama Station along the Matsuyama-ko Line (Route 19). Shuttle to city hotels and Matsuyama Sightseeing Port; book by the day before	One-way departures and returns allowed, inside and outside the prefecture
4. Orix Matsuyama Ekimae	8-9-3 Sanbancho	Daily 08:00–19:00, including holidays; 31 December 2026 08:00–18:00; 1–3 January 2027 09:00–17:00	4 min from JR Matsuyama Station (207 m); 246 m from Matsuyama-Ekimae tram stop	One-way departures and returns allowed, except Hokkaido, Okinawa and outlying islands
5. Nissan Matsuyama-shi Ekimae	6-3-5 Chifunemachi	Weekdays 09:00–19:00; closed Saturdays, Sundays and holidays; also closed 28–31 December 2026 and 2–3 January 2027	5 min west of Iyotetsu Matsuyama-shi Station	Check that the return branch can be selected when you book. Known as Matsuyama until 1 April 2026. Generally does not keep customers' own cars
6. Nico Nico Matsuyama Fujiwaramachi	543-4 Fujiwaramachi	Daily 08:00–20:00	About 9 min from Matsuyama-shi Station. Right from the South Exit for about 300 m, left at the Kita-Fujiwara junction for about 400 m, to the Apollostation on the left	Check that the return branch can be selected when you book. Keeps bicycles and motorcycles free where space allows
7. Nico Nico Matsuyama Heiwadori	3-1-55 Heiwadori	Daily 08:00–20:00; the branch page also mentions Tuesday closing, so ask before a Tuesday rental	1 min south of Teppocho tram stop, then right at the Heiwadori 3-chome junction for about 150 m, on the left (Cosmo petrol station)	Check that the return branch can be selected when you book. Keeps mopeds and bicycles free, but not cars or large motorcycles
8. Guts Matsuyama Ekimae	2-9-17 Minami-Edo	09:00–19:00; closed Sundays	10 min from Matsuyama Station	Check that the return branch can be selected when you book. Pay by credit card (single payment) or online
9. Heisei Matsuyama Airport	Konan Parking, 2750-13 Minamiyoshidamachi	Open all year 08:00–18:00. JR Matsuyama Station shuttle: departures 10:00–17:00, returns 09:00–17:00	Free shuttle from the temporary rotary at JR Matsuyama Station's West Exit, near the Seven-Eleven Kiosk (10–15 min). Ask when you book; direct bookings with Heisei only	Check that the return branch can be selected when you book. The branch is beside Matsuyama Airport. The West Exit is under construction, so the pickup area may look different from the branch photos
10. Nico Nico Matsuyama Hiratamachi	80 Hiratamachi	Daily 05:00–22:00; shuttle 08:00–18:00	Free shuttle to Matsuyama Airport and city stations, hotels and bus stops, for rentals of 24 hours or more. Book by telephone by the day before on 090-9779-6618; first come, first served. 3 min from Hirata bus stop on the Iyotetsu Bus Hojo Line	Check that the return branch can be selected when you book. In the north of the city, away from the centre

Eki Rent-a-Car Matsuyama Station is not in the table. It is inside JR Matsuyama Station at 1-14-2 Minami-Edo-machi, straight ahead from the central ticket gate and on the right at the end of the passage. It opens 09:00–19:00 from 4 January to 29 December and takes one-way returns. It closes from 30 December 2026 to 3 January 2027.

Toyota, Orix and Nissan lend ETC cards for expressway tolls. Nico Nico Heiwadori and Hiratamachi cars have an ETC reader. The other branch pages do not cover ETC cards, so ask when you book. At Nico Nico, the contract is in Japanese only, with no interpreter or translation app. Guts generally does not rent on an International Driving Permit (IDP).

Reference rates at seven companies

These are compact-car standard rates: regular season, tax included, before discounts, on a Japanese driving licence. The 48-hour total is the first 24 hours, one further day and two days of basic collision damage waiver (CDW). Guts does not publish a further-day rate.

Company and class	First 24 hours	Each further 24 hours	Basic CDW per day	48 hours with basic CDW	Minivan (7–8 seats), 24 hours
Guts C-1 (Vitz, March, Fit)	¥4,070	Not published	¥1,100	Not published	¥8,580
Nico Nico S (Aqua, Yaris, Roomy)	¥5,610	¥5,610	¥1,100	¥13,420	¥15,180
Heisei S1 (Fit, Yaris, Swift, Roomy)	¥7,700	¥6,600	¥1,100	¥16,500	¥18,334
Toyota C1 (Yaris, Passo)	¥8,580	¥7,260	¥1,100	¥18,040	¥20,900
Nippon N-B (Fit, Corolla)	¥8,910	¥7,150	¥1,100	¥18,260	¥22,550
Nissan P2 (March, Note)	¥9,790	¥7,700	¥1,650	¥20,790	¥24,090
Orix SA (Fit, Note 1.2)	¥9,900	¥7,920	¥1,100	¥20,020	¥22,660

Eki Rent-a-Car's S class (Fit, Yaris) is ¥8,470 for the first 24 hours and ¥7,150 for each further 24 hours. With ¥1,100 a day of basic CDW, 48 hours comes to ¥17,820.

With a foreign licence, Toyota has a separate list: C1 is ¥10,340 for the first 24 hours and ¥8,690 for each further 24 hours, before optional cover. Get a quote for your own licence and dates at the other companies, because these figures are not a visitor quote.

Read the driving licence guide before you book, and the CDW and NOC guide to see what basic cover leaves you paying.

Choose a branch by your nearest station

The nearest branch depends on whether your hotel is close to JR Matsuyama Station, Matsuyama-shi Station or Okaido.

JR Matsuyama Station: Nippon Matsuyama Ekimae (right from the East Exit, about three minutes), Orix Matsuyama Ekimae (four minutes; its address is in Sanbancho 8-chome), Toyota Matsuyama (five minutes north along the Matsuyama-ko Line, in the Aioi Sompo Matsuyama Building), Guts Matsuyama Ekimae (Minami-Edo, west of the station, ten minutes) and Eki Rent-a-Car (inside the station).
Iyotetsu Matsuyama-shi Station: Nissan Matsuyama-shi Ekimae (five minutes west) and Nico Nico Matsuyama Fujiwaramachi (right from the South Exit for about 300 m, then left at the Kita-Fujiwara junction for about 400 m to the Apollostation; about nine minutes).
Okaido and the tram line: Nippon Matsuyama Okaido (three minutes from Okaido tram stop) and Nico Nico Matsuyama Heiwadori (one minute south of Teppocho tram stop, then right at the Heiwadori 3-chome junction for about 150 m, at the Cosmo petrol station).
Collected from the station or hotel: Heisei (from the temporary rotary at JR Matsuyama Station's West Exit to the branch beside Matsuyama Airport, 10–15 minutes; ask when you book, direct bookings only) and Nico Nico Matsuyama Hiratamachi (from city stations, hotels and bus stops, for rentals of 24 hours or more; telephone 090-9779-6618 by the day before; first come, first served).

Toyota Matsuyama also runs a shuttle to city hotels and Matsuyama Sightseeing Port; book by the day before. None of the ten branches is near Dogo Onsen. If you stay in Dogo, the candidates are an Okaido branch or a branch with a hotel shuttle.

Nippon Matsuyama Okaido finished rebuilding and has been back at its original address (2-5-18 Ichibancho) since 23 December 2025. Do not head for the temporary branch's address.

Check closing days and times before you return

Nissan Matsuyama-shi Ekimae opens on weekdays only and closes on Saturdays, Sundays and holidays. Over New Year it also closes from 28 December 2026 to 3 January 2027, so it does not suit a weekend trip. Guts Matsuyama Ekimae closes on Sundays. Nico Nico Matsuyama Heiwadori lists daily opening, but its branch page also mentions Tuesday closing. Ask the branch before a Tuesday rental.

Some branches close early over New Year. Toyota closes at 17:00 from 30 December to 2 January and at 16:00 on 3 January. Nippon Matsuyama Ekimae opens 09:00–18:00 on 31 December 2026 and 1 January 2027, and Nippon Matsuyama Okaido 08:00–18:00 on the same days. Heisei drives you back to JR Matsuyama Station after a return only between 09:00 and 17:00.

Nippon Matsuyama Okaido accepts cars rented elsewhere only if they are kei cars, passenger cars up to five seats, kei trucks or light vans. You cannot rent a 7–8-seat wagon at the airport and return it to Okaido. Compare other return points, such as the branches near JR Matsuyama Station, with the vehicle class specified.

Separate central Matsuyama days from drives out of the city

If you stay in central Matsuyama or Dogo first and then head out, you can compare renting only for the days you need a car. Count the overnight rental charge and parking if you keep a car from the airport, and the transfer from the airport to your hotel. A branch close to your hotel also shortens the walk with luggage.

If you return one-way at the airport and fly out, check the address of the Matsuyama Airport branch and its shuttle to the terminal separately. A city branch does not necessarily drive you to the airport after a return. Think of the driving part and the public-transport part as separate legs.

Frequently asked questions

Can I use Eki Rent-a-Car at JR Matsuyama Station?

Yes. Eki Rent-a-Car Matsuyama Station closed on 25 May 2026 and reopened on 1 November 2026. It opens 09:00–19:00 and closes from 30 December 2026 to 3 January 2027. Nippon Matsuyama Ekimae, Orix and Toyota are three to five minutes from the station on foot.

Are the "Matsuyama Ekimae" branches near Matsuyama-shi Station?

No. Nippon Matsuyama Ekimae, Orix Matsuyama Ekimae and Guts Matsuyama Ekimae are near JR Matsuyama Station. The branches near Iyotetsu's Matsuyama-shi Station are Nissan Matsuyama-shi Ekimae and Nico Nico Matsuyama Fujiwaramachi.

Can I rent at the weekend?

Nissan Matsuyama-shi Ekimae closes on Saturdays, Sundays and holidays, and Guts Matsuyama Ekimae on Sundays. Nippon, Toyota, Orix, Nico Nico and Heisei list daily opening or no closing days, though Nico Nico Matsuyama Heiwadori also mentions Tuesday closing.

What does a two-day rental cost?

For a compact car with basic CDW for two days, the Japanese-licence standard rates before discounts come to ¥18,040–¥20,790 at the four large companies in the table. Eki Rent-a-Car is ¥17,820, Heisei ¥16,500 and Nico Nico ¥13,420. Guts does not publish a further-day rate. A foreign licence can change the price: Toyota C1 starts at ¥10,340 for the first 24 hours.

Can I return a 7–8-seat car to Okaido one-way?

No. Nippon Matsuyama Okaido accepts cars rented elsewhere only if they are kei cars, passenger cars up to five seats, kei trucks or light vans. Choose a return branch that matches the vehicle for a large wagon.